Loss leader

A fantastic method to attract traffic to your store is through a loss leader item. This "loss leader" is not meant to be profitable, but to pull in traffic from eBay to your store. try starting an auction for 99 pence which will encourage  watchers, bids and excitement .. and hopefully traffic to your store! Try and auction one item from each category and ensure there are plenty of links on the auction pages to entice viewers to look at other pages in your store.